Video: The making of the Porsche Panamera Family Tree ad

Filed under: Sedan , Performance , Videos , Porsche , Luxury Click above to view the video after the jump Porsche has been on a bit of roll with its advertisements. The ‘Roots in Racing. Not posing.’ spot said it all and the recently released Family Tree ad for the Panamera makes a case to purists that the automaker’s first production sedan is indeed a proper Porsche. To pull it off, Porsche trotted out 50 different models from its storied past, 22 professional drivers, 160 crew members, a supporting cast of camera vehicles ( Cayennes , natch) and a duo of helicopter pilots to provide those gorgeous overheads shots. All of it was

orchestrated by Radical Media’s Jeff Zwart, the same man behind last year’s Hyundai Genesis Coupe Super Bowl spots . It’s an impressive look behind the scenes and you can check out both the making of video and the results after the jump . Gallery: 2010 Porsche Panamera Continue reading Video: The making of the Porsche Panamera Family Tree ad Video: The making of the Porsche Panamera Family Tree ad originally appeared on Autoblog on Wed, 03 Feb 2010 19:58:00 EST. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments

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Video: The making of the Porsche Panamera Family Tree ad