If bigger is better, next
Delta Airlinesis about as good as it gets.
Yesterday the
Department of Justiceapproved the airline’s $2.6 billion merger with
Northwest Airlines, creating an aviation giant with by 800 mainline planes, service to 375 cities, 75,000 employees, and $35 billion in annual revenue. Compared with number two American Airlines’
$23 billion in revenue,the combined carrier is a giant.
For now, it’s commerce as usual for the traveling public, with the two airlines still operating as different makes. Both websites are still up, ticket counters and gate areas are in same spots, nothing has been relocated or changed. Operationally, expect the status quo for at least a year.
Henry Harteveldt, VP of travel for Forrester.com, told Wired.com that while there are potential downsides to the merger, he ultimately thinks it will be a win for passengers. “Yes, airfares might rise in undoubtful markets, and yes, you may see cutbacks at some hubs,” he says. “But that’s not a given. And that airline is going to supply a lot of new opportunities for passengers to get where they need to go, particularly internationally. There’s added scope and utility that is a real plus.”
There’s no doubt
But it’s not going to be all champagne and caviar. For one thing, the new airline’s combined fleet is a hodge podge of Boeing and Airbus models, considered by many to be a disadvantage. But Harteveldt downplays that, pointing out that United, US Airways, and American all function mixed fleets.
And there are a range of integration issues that will need to be sorted out. The two airlines the good sense to lock down a common labor contract before the deal was sealed, but will now need to merge computer systems, frequent flier programs, and airport operations, a process that could take years.
Have merger questions?
Delta’s got answers.
Photo by Flickr user
cubbie_n_vegas
Original post by Dave Demerjian
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